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Rainforest Alliance
Protecting the Forest, The People and You
The Rainforest Alliance, founded in 1987, is a Non-Governmental Organization (NGO)
working to conserve biodiversity and ensure sustainable livelihoods by
transforming land-use practices, business practices and consumer
behavior. Based in New York City, with offices throughout the United
States and worldwide, the Rainforest Alliance works with people whose
livelihoods depend on the land, helping them transform the way they
grow food, harvest wood and host travelers. From large multinational
corporations to small, community-based cooperatives, they involve
businesses and consumers worldwide in their efforts to bring
responsibly produced goods and services to a global marketplace where
the demand for sustainability is growing steadily.
The Rainforest Alliance Certified SealThe Rainforest Alliance Certified Seal appears only on products that meet the organization's crop standards and criteria. Consumer Reports recently judged the Rainforest Alliance Certified seal on agricultural products to be "highly meaningful." They noted that "The Rainforest Alliance Certified label is clear and meaningful in support of sustainable agriculture, social responsibility and integrated pest management. The label is consistent in meaning among all certified. The label does not consist of farmers and none of the members are certified by the Rainforest Alliance. In this sense, the organizations behind these labels are independent from the products they certify."In February 2008, Ethical Corporation called Rainforest Alliance certification a "rigorous, independently verified scheme."